News  General
Alternate Memories Analytics

Statistics

The process for creating meaningful statistics for the Mandela Effect began with the data collection.

Firstly, a system was put in place to solicit a curated list of the incidents themselves, which were broadened to satisfy the MMDE definition of the Mass Memory Discrepancy Effect, of which the Mandela Effects are part of. The sources came from user submissions, authors' research and similar mechanisms. They were verified, allocated a reference code and documented in the form of a single published article for each reported instance.

Next, a yes/no question was associated with each applicable entry. This was then entered into the online test, making it a candidate to be asked once per test run. All the results were stored, with no user-identifiable data collected. Over 600,000 questions were asked.

News  Movies
Multiverse Dating For Beginners

Cool Mandela Effect short movie

Things are getting a little more sophisticated in the way the mainstream is treating the Mandela Effect. Many times now, it's dropped in, or strong references to it are, with the idea that people will understand it without the usual detailed explanation.

"Multiverse Dating For Beginners" is a cool new Mandela Effect themed short movie from DUST, available on YouTube. It concerns a star-crossed couple who encounter something rather special when meeting for the first time.

Without giving too much away, there's a glitch in the Matrix after the two meet and a "shift" causes the meeting to go in a very unexpected way ... over and over!

It's clear this is influenced by the Mandela Effect - a reference to the Berenstain Bears one is even made directly.

News  General
NOT MY TIMELINE

Mandela cuts a new groove

Check out the fantastic new track from Quantum Truth: "Not My Timeline".

Full of ME references both old and new, it's a great new take on the scene in a way never seen before.

We caught up with Shane Paul Smith, the main man behind Quantum Truth;

I think if people really looked into the Mandela Effect they’d be surprised by what they’d find. How real it actually is! That’s why I wrote the song. To make em laugh a little, then start to scratch their heads, and then it’s down the rabbit hole!

We're seeing more and more references to the Mandela Effect in pop culture and media, so this new release from Quantum Truth can only help bring it to a whole new audience. Groovy!

News  People
Titan Leeds

A "convincing imposter" from a 1736 Almanac?

We think of the Mandela Effect as being a recent phenomenon. This is not only for the obvious connection with the Mandela name, but also it's rise in awareness coinciding with the global growth of the internet. 

There's been growing speculation regarding the effect being much older, however. For example, there's a famous documented example from the early 1980's concerning The Stopped Clock of Bologna, along with many other early instances covered in The Origin of the Mandela Effect.

Recently, an almanac from Titan Leeds from his "good friend", the famous Benjamin Franklin, has caused quite a stir in the Mandela Effect community. It describes a story with some eerie parallels to the ones experienced today - and he published it in 1736. He predicted, in print, the date of Leeds death, and when that date passed without incident, claimed Leeds had been replaced by "a very convincing" imposter.

News  Art

Universe

As is it wasn't mysterious enough, the Mandela Effect's similarity to the word Mandala is also seen by many as significant. This is because the word is a Sanskrit term meaning "circle", and it's symbol represents the universe. Taken literally, the "Manda" is a palace, the "La" is the center and taken together it describes the abode of the deity. In Hinduism and Buddhism it features as a spiritual symbol used in certain rituals. Whilst described generally as a repeating, petal like structure similar to a flower, like a snowflake each individual instance can take a unique form.

Sometimes the center of a Mandala actually shows a palace, which has 4 doorways pointing towards the four corners of the earth. It is protected by several inner circles, each of which symbolise a particular quality such as love, wisdom, devotion or purity for example. There can be other symbols at the heart of the Mandala too, including a lightning bolt for the male and a bell for the female.

News  General
The Mandela Effect Test

How can you tell if you're affected?

We've put together a test, in the form of a series of random questions, to give you your score on how many of the popular Mandela Effects affect you. 

A score of 0% means you're totally unaffected, so it's as you were. 100% means life must be fun for you because you're completely affected! We find most hover around the 50% mark.

The Mandela Effect quiz is different each time, and can actually change from week to week as new questions are added. The answers are also jumbled up so you can't spot any patterns in the positions.

One thing we had to bear in mind with this was how to handle a question when the user had no idea either way, for example it might relate to a brand/person they've never heard of, or be specific to another country, and so on. If we were to force a guess, the score would have a random element and not be as useful, so each question has the option to "roll me a new question". Choosing this will spin a new one until one appears you're comfortable with.

News  Brands
Walmart

Definitely not a Mandela Effect!

This is an example of how rebranding should be done.

There are many reports of people remembering dashes where they aren't seen today, or the other way round such as Kit-Kat, 7Up etc. The concern is always that a business is well aware of how important it's branding is, often investing millions over the years, and so would definitely not tinker with it without good reason. And when they do, they usually make a big splash about it so their customers are in no doubt at all what's going on.

Wal-Mart Stores changed its name legally on 1st Feb 2018 to Walmart. It did this to de-emphasize the "bricks and mortar" feel, following it's response to the phenomenal growth of Amazon and other online stores.

It's been legally known as Wal-mart Stores since 1970, but actually used the branding "Walmart" on it's stores from 2008, so today customers won't notice any change.

However, you can be sure some will still point to them remembering the hyphen as a Mandela Effect. It's a false positive, which is bound to happen once in a while.