News  People
Titan Leeds

A "convincing imposter" from a 1736 Almanac?

We think of the Mandela Effect as being a recent phenomenon. This is not only for the obvious connection with the Mandela name, but also it's rise in awareness coinciding with the global growth of the internet. 

There's been growing speculation regarding the effect being much older, however. For example, there's a famous documented example from the early 1980's concerning The Stopped Clock of Bologna, along with many other early instances covered in The Origin of the Mandela Effect.

Recently, an almanac from Titan Leeds from his "good friend", the famous Benjamin Franklin, has caused quite a stir in the Mandela Effect community. It describes a story with some eerie parallels to the ones experienced today - and he published it in 1736. He predicted, in print, the date of Leeds death, and when that date passed without incident, claimed Leeds had been replaced by "a very convincing" imposter.

News  Art

Universe

As is it wasn't mysterious enough, the Mandela Effect's similarity to the word Mandala is also seen by many as significant. This is because the word is a Sanskrit term meaning "circle", and it's symbol represents the universe. Taken literally, the "Manda" is a palace, the "La" is the center and taken together it describes the abode of the deity. In Hinduism and Buddhism it features as a spiritual symbol used in certain rituals. Whilst described generally as a repeating, petal like structure similar to a flower, like a snowflake each individual instance can take a unique form.

Sometimes the center of a Mandala actually shows a palace, which has 4 doorways pointing towards the four corners of the earth. It is protected by several inner circles, each of which symbolise a particular quality such as love, wisdom, devotion or purity for example. There can be other symbols at the heart of the Mandala too, including a lightning bolt for the male and a bell for the female.

News  General
The Mandela Effect Test

How can you tell if you're affected?

We've put together a test, in the form of a series of random questions, to give you your score on how many of the popular Mandela Effects affect you. 

A score of 0% means you're totally unaffected, so it's as you were. 100% means life must be fun for you because you're completely affected! We find most hover around the 50% mark.

The Mandela Effect quiz is different each time, and can actually change from week to week as new questions are added. The answers are also jumbled up so you can't spot any patterns in the positions.

One thing we had to bear in mind with this was how to handle a question when the user had no idea either way, for example it might relate to a brand/person they've never heard of, or be specific to another country, and so on. If we were to force a guess, the score would have a random element and not be as useful, so each question has the option to "roll me a new question". Choosing this will spin a new one until one appears you're comfortable with.

News  Brands
Walmart

Definitely not a Mandela Effect!

This is an example of how rebranding should be done.

There are many reports of people remembering dashes where they aren't seen today, or the other way round such as Kit-Kat, 7Up etc. The concern is always that a business is well aware of how important it's branding is, often investing millions over the years, and so would definitely not tinker with it without good reason. And when they do, they usually make a big splash about it so their customers are in no doubt at all what's going on.

Wal-Mart Stores changed its name legally on 1st Feb 2018 to Walmart. It did this to de-emphasize the "bricks and mortar" feel, following it's response to the phenomenal growth of Amazon and other online stores.

It's been legally known as Wal-mart Stores since 1970, but actually used the branding "Walmart" on it's stores from 2008, so today customers won't notice any change.

However, you can be sure some will still point to them remembering the hyphen as a Mandela Effect. It's a false positive, which is bound to happen once in a while.

News  TV
Deep Space 9

Uncanny parallels

There's an episide of Star Trek: Deep Space Nine from 1997 which has got the Mandela Effect community buzzing.

It's called "In The Cards" , and the reason for all the fuss is the story not only involves alternate timelines, where characters appear and disappear into reality, but also made a huge alarm bell ring when a device called a "Bajoran Mandala" was mentioned.

This isn't the first time Star Trek has been associated with the Mandela Effect - the most famous one is Kirk never saying "Beam me up, Scotty as well as the one involving Picards Crystal.

At the end of the show, the Mandela Effect is actually described in the form it's understood today, saying that a character had "been inserted into our timeline".

News  General
Stan and Ollie with ads

What you see on the internet might really be different

Technology is fantastic to most people.

Each new invention becomes a marvel aimed solely at making our lives better, easier, happier ... doesn't it? Well, with a little thought it becomes uncomfortably clear that's not always the case. Sometimes new inventions just end up blighting our lives, examples being nuclear bombs, diesel automobiles and reality TV. The internet is generally seen as positive, for as long as it remains neutral, but even then there is scope for skullduggery.

Editing the past

Wherever there are masses of eyeballs, there's scope for the advertisers to worm their way in somehow. Modern TV and movies are produced digitally these days, which makes manipulation far easier as the content can be created specifically with that in mind. Special digital fingerprints can be inserted right there with the footage, an obvious example being subtitles. However, now attention is being turned towards the pre-digital era now we have suitably advanced AI and computer technology which could allow us to engineer in content which wasn't there first time round. And if there's money involved, this can mean only one thing - ads.

News  Movies
Darth Vader Mask

The alteration is strong in this one

It's one of the most well-known Mandela Effects - the Star Wars scene in which Darth Vader says "No/Luke, I am your father". It's been discussed at length here and on the internet, yet there is something about this one which is different.

In most of the spoken changed movie lines, such as Forrest Gump, Apollo 13, Field of Dreams etc, you can see the actors face. So if the current version actually had changed, it would be a more complicated operation because the face movements would have to be altered to match the audio.

The difference with the "Luke/No" one is that you can't see Darth Vaders face! Another where this happens too, but for a different reason, is ET home phone.

Is this suspicious? It would mean anyone altering the video only had to do the audio...