Historical Events  Brands
7-Up

Did the hyphen disappear without anyone noticing?

MMDE: &-Up had a hyphen

Current: 7Up has no hyphen

The famous 7-Up brand seems to have been around forever, but in fact only dates back to 1964. Many people remember the brand having a hyphen in the name, as in "7-Up", rather than the styling we see today with "7Up". Are they experiencing the Mass Memory Discrepancy Effect?

Searches reveal a few examples with the hypen but the argument is that these were created by other people also misremembering the styling and not examples of how it was styled everywhere back then.

The usual problem also exists with branding - these companies realise the value of the mark, and would never tinker with it without a very good reason, and if doing so would also want to benefit from the change itself, of which no record exists.