Historical Events  Brands
Volvo logo

Did the Volvo logo change?

MMDE: No arrow

Current: Has an arrow pointing North East

Those apparently experiencing the Mass Memory Discrepancy Effect remember the Volvo symbol as a simple circle, yet all references to it today show the male "arrow" has been added pointing to the upper right hand corner.

The waters are muddied with this one. On their hubcaps, the logo doesn't have the arrow.

It also is interesting to note the arrow is also the symbol for iron, so any kind of sexism reference might be misguided.

On a general point, arguing that companies tinker with their brand logos is always suspect. Volvo are over a hundred years old. Their instant brand recognition is of utmost importance to them, so claiming they changed their logo when it's been out there in the public consciousness for decades, without any major fanfare, is a lot to take in.