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Historical Events  Brands

Moving Target

MMDE: 3 red rings

Current: 2 red rings

Initially formed as Goodfellow Dry Goods in 1902, the Target logo is familiar to all. But how familiar, exactly? Some are saying the one we see today with two red and one white ring has been changed to that from one with two red, two white rings.

The usual problems with a logo changing apply. Basically, long established brands have invested serious money into them and want you to think of them as soon as you see their logo. They will never tinker with it without a very good reason, and the target one is a great example of this. 

Flip flop

This is another Mandela Effect where the different states are reported as having changed more than once. In this case, it's usually from two rings, to three rings, then back to two rings.

It did have 3 rings ... in the early 60's

The original branding is no secret. It had 3 rings, but was only in place from 1962 to 1969. This is definitely NOT what those who remember the 3 rings are saying. Many weren't even born then, and say the styling shown here with the word "Target" across the middle is not what they are remembering. They say it was much more recent, with just the 3 bold rings and no wording.

target old 500x500