Historical Events  Brands
Oxy Clean

As clean as fresh air

MMDE: Oxy Clean

Current: Oxi Clean

They might be pronounced the same, but to Mass Memory Discrepancy Effect observers there's a whole world of difference between the old "Oxy Clean" and the current "Oxi Clean". That's because those who remember it the old way are having a hard time finding any evidence it ever was the way they say it used to be.

It's been around since 1999, and many people are familiar with either using it or seeing it in the stores as they walk by.

The explanation of a simple rebranding is always a problem with these kind of effects. For a start, no-one can remember an actual rebranding event, and probably more importantly the idea a nationwide, or global business would tinker with a brand name without good reason is a non-starter  - they invest millions in it, and are definitely there for the long-term.

Confusion?

It must be point out there is a brand of face pads called Oxy which people might be causing confabulation.