Historical Events  Brands
Fruit of the Loom

Missing the horn of plenty

MMDE: Logo has a cornucopia

Current: Logo has no cornucopia

Few people realise the famous "Fruit of the Loom" brand was established in 1851. Many are very familiar with it having worn their underwear at some point in their lives, but what exactly is on the logo?

If you remember a cornucopia - a horn with lots of colorful fruit pouring out of it - you may be experiencing an MMDE, because the logo today doesn't show one. 

There are many references to both versions on the internet. It seems to be an easy one to get those who have never heard of the Mandela Effect with, and are of a certain age, such as parents, who would certainly be familiar with the brand.

More references

The Frank Wess 1973 album titled "Flute Of The Loom" is an obvious play on words with the title. However, the image on the front on the album is what 's freaking people out more - an exact representation of the cornucopia which never existed:flute of the loom 300x300

Many peoples first Mandela Effect

This is often quoted as how many people first encounter the Mandela Effect, since they are certain they remember the "horn" with the fruit pouring out of it, and are genuinely shocked to learn there never was one.

People also use it as a way to "catch" sceptics, who claim its all hazy memories until asked about the cornucopia. Try it out the next time you meet one!

Newspaper residue

"Florida Today" October 14th, 1994 had this interview with a former Fruit of the Loom employee:

fruit of the loop newspaper 600x1950

Even the company isn't sure!

Following all this confusion, a Twitter user reached out directly to the company and asked the question. Their response didn't really help much!

fruit of the loom twitter 700x726

Ant bully

Were the animators of The Ant Bully aware of the controversy?