Historical Events  Brands
Fruit Loops

Fruit -> Froot -> Fruit

MMDE: Fruit Loops

Current: Froot Loops

This one appears to keep changing!

Wikipedia (currently) says the popular Kelloggs breakfast cereal was launched in 1962 as "Froot Loops". 

Several people have seen references to "Fruit Loops" and there is some evidence of this on the web. This could be explained by Kelloggs themselves changing the branding so the "OO" is styled in the form of the cereal if it was the other way round, but that's not the direction it went - the "OO" was supposed to always have been there, and the "Fruit" spelling the one it changed to, for many people.

Things gets stranger when reports come in of it changing back again!

No actual fruit

It's been suggested a name change did occur early on du to the fact the product doesn't contain any fruit. To avoid any legal issues, the change to "Froot" would have therefore made sense