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There really never was  a product called "Febreeze"?

Some people are experiencing the Mass Memory Discrepancy Effect with the popular Procter & Gamble air freshener introduced in 1995.

Today, all references are to "Febreze", but many have alternate memories of it being Febreeze".

The name "Febreeze" would fit better because it's an air freshener and we all like to think of Fresh Breezes in this way, so a using the full "breeze" in the name is appropriate.

There are several references to "Febreeze" on the internet - for example, an instructable on how to make your own, but this could just be people recalling the name without actually double checking the spelling.


Global corporations such as Proctor & Gamble typically spend millions, if not billions, on the brand name marketing of their long-term global products, and would not tinker with them without a very good reason. They know the dividends returned over the years from their initial investment in brand name recognition and loyalty adds significant value to their bottom line, so to suggest they were behind the spelling change is clearly wide of the mark.

The name is supposed to derive from "Fabric" + "Breeze" = "Fabreeze", so you'd expect the double-e to be carried over.

There's strange residue in many places on the internet, such as Instagram, and a Google search for "Febreeze" will show how widespread this misconception is. Here's an especially telling product safety data sheet from 2005 which clearly spells it as "Febreeze": Safety Data Sheet. Another example is the Phillipenes Trademark for the design of the bottle itself.

There's another Mandela Effect very closely related to this - the company name itself. Many remember Procter & Gamble being spelled as Proctor & Gamble.