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There really never was  a product called "Febreeze"?

MMDE: Febreeze

Current: Febreze

Some people are experiencing the Mass Memory Discrepancy Effect with the popular Procter & Gamble air freshener introduced in 1995.

Today, all references are to "Febreze", but many have alternate memories of it being Febreeze".

The name "Febreeze" would fit better because it's an air freshener and we all like to think of Fresh Breezes in this way, so a using the full "breeze" in the name is appropriate.

There are several references to "Febreeze" on the internet - for example, an instructable on how to make your own, but this could just be people recalling the name without actually double checking the spelling.