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Hyphens or not?

MMDE: Etch-A-Sketch

Current: Etch A Sketch

Many people remember doodling on an Etch-A-Sketch as children, which was launched in the 1960's and became an instant worldwide hit.

The problem is Etch-A-Sketch never existed - it's always been called "Etch A Sketch".

It's officially one one the 100 most memorable toys of the 20th century, according to the National Toy Hall of Fame, so you'd have thought there would be no confusion over how it's name is written. Also, few people realise the 12 second scene in Pixar's Toy Story saved the company in 1995 when it was facing a severe sales decline.

It went digital

in 1987, the Etch A Sketch Animator was launched with a dot matrix display, which could store several frames of images, and hence animate them. The was followed by the Etch A Sketch 2000 which looked more like a laptop: it had a touch pad and more memory. A color model, appropriately called Etch A Sketch Color, was launched in 1993.