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Historical Events  Brands
Duracell Bunny

An epic battle of the bunnies

This is an unusual Mandela Effect in the sense that there is solid evidence for both, yet no-one seems to remember the Duracell bunny which actually came first. In fact it should be remembered much more - for example it was on the kit of the English football club Blackburn Rovers when they won the English Premiership title.

It turns out things got very nasty from a legal point of view when Duracell let the trademark elapse and Energizer picked it up, launching their own very similar version. After running with it for a few years they even ended up launching a trademark against Duracell!

All this serves as background to complicate things for the humble ordinary battery user, who if asked today, and is unaware of this Mass Memory Discrepancy Effect, would remember the Energizer bunny but be surprised to hear there was a Duracell one too.