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Historical Events  Brands
Krispy Kreme

A double MMDE!

MMDE: Crispy Creme

Current: Krispy Kreme

This is unusual - two Mass Memory Discrepancy Effects with the same brand!

First we have the people claiming it used to be spelt "Crispy Creme" but can't find any reference to that today, even though they swear it once was.

Then we have those who look closely at the logo and read it as "Kuspy Kreme". You can see why when you look at the logo - the typeface does lend itself to this reading. What is different is how it seems to suddenly jump out at people as "wrong", even though it can be shown as always having been that way right back to 1937.

Take at look again at the logo here - can you see "Kuspy Kreme"?