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Historical Events  Brands
Chick-fil-a

Exactly how was it spelt?

MMDE: Chic-fil-a

Current: Chick-fil-a

Since its founding in 1946, Americans have loved the chicken sandwiches served by the famous chain known as Chick-fil-a. But wait - have they? Many are claiming the spelling was always Chic-fil-a and has been changed somehow by the Mass Memory Discrepancy Effect.

There is understandable confusion here. If you say both versions out loud, they are similar, although the correct pronunciation of "Chic" might well escape many. Furthermore, from a marketing point of view both have merits - one is merely stating what the product is, "Chick" short for "Chicken", and the other is a way of association the product with something that is seen as cool, i.e. "Chic".