Billie Jean
06 Dec 2019
Cup 'O Noodles
05 Dec 2019
Clive James
28 Nov 2019
Chevron
27 Nov 2019
Marlboro Man
12 Nov 2019
James Cagney
08 Oct 2019
Tiger Woods
03 Oct 2019
Tiger Woods
15 Sep 2019
Historical Events  Brands
Chevron

What colors are the chevrons on the logo?

MMDE: Red above blue

Current: Blue above red

With it's roots going back to 1879, Chevron is one of the worlds largest companies. It's logo is very familiar the world over, but has it always been the way you remembered it?

Many are reporting the colors on the two chevron shapes have swapped over, that is, they remember the red one above the blue one rather than vice versa.

The Chevron we know today was created as a result of the federal government breaking up Standard Oil in 1911. One of the smaller parts, Standard Oil Co. (California), was using the Chevron name in the 1930's where it, and the logo branding, was adopted for the company moving forwards.

Photographs

Look at how the logo has been seen in the wild. Is this photoshopping, or perhaps the sign was assembled in parts and whoever put it up got it wrong? Or is is something else...? This is the same station taken a few years apart:

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Logo

The logo we see today first appeared in 1931.