Historical Events  Brands
Blue Riband

Take the biscuit

MMDE: Blue Ribbon

Current: Blue Riband

Many people remember the biscuit which is today called the Blue Riband as being called the Blue Ribbon. This is even though it was called that from its origin in 1936 by Gray Dunn of Scotland, and has since been managed by Nestlé.

This particular MMDE became famous when the Daily Mail reported people as being in "shock" when news of its production was announced as being moved to Poland. This wasn't why they were suprised - it was because they "had been lied to" their whole life as they were sure it was called the Blue Ribbon bar.

Although the newspaper report has a mocking tone, this is a classic Mandela Effect and those who were being affected by it were not amused at all.