Historical Events  Art
We can do it!

Does Rosie look different?

MMDE: Smiling

Current: Not smiling

Rosie, the distinguished mascot from the 1943 US "We can Do It!" war poster, seems different today to some people who are experiencing this as an MMDE. 

She's actually called "Rosie the Riveter". People are reporting they remember her smiling, and with a bigger arm muscle than is seen in the poster today.

The war effort required women to work on what was traditionally the work of men, so the character was created by the government - along with her own song and movie! - to encourage solidarity and boost performance.

Millions of women

The US was still recovering from the depression, and with the threat to the US steadily coming closer throughout the outbreak in Europe, it became clear the maximum workforce possible was required.

Post war womens life changed forever

Once women had been empowered this way, the pre-war social norms were seen as antiquated. Many point to this liberation as part of the womens movement which came to a head in the 1960's and ultimately led to the equal womens rights laws we see today.

Well done Rosie!