Historical Events  Brands
Historical Events  Brands
KitKat

Dash or no dash?

MMDE: Kit-Kat

Current: Kit Kat

Few people realise the name "Kit Kat" or "Kit Cat" for a type of food goes back to the 18th century, when mutton pies known as a Kit-Kat were served at meetings of the political Kit-Cat Club in London.

It seems the popular chocolate bar took its name from this, which definitely had a dash in when used by the Kit-Cat club. Those experiencing the Mass Memory Discrepancy Effect say they too remember the dash in the chocolate snack's name years ago, but today it has none and no references to the version with the dash ever existing can be found.

Time for a break?

Historical Events  Brands
Krispy Kreme

A double MMDE!

MMDE: Crispy Creme

Current: Krispy Kreme

This is unusual - two Mass Memory Discrepancy Effects with the same brand!

First we have the people claiming it used to be spelt "Crispy Creme" but can't find any reference to that today, even though they swear it once was.

Then we have those who look closely at the logo and read it as "Kuspy Kreme". You can see why when you look at the logo - the typeface does lend itself to this reading. What is different is how it seems to suddenly jump out at people as "wrong", even though it can be shown as always having been that way right back to 1937.

Take at look again at the logo here - can you see "Kuspy Kreme"?

Historical Events  Brands
Smokey "the" Bear

Only YOU can prevent forest fires

MMDE: Smokey the Bear

Current: Smokey Bear

Was he "Smokey Bear" or "Smokey the bear"?

Our lovable friend seems to have been on TV forever, and now on the internet in the form of ads, but every time you see him now he's just called Smokey Bear. Those experiencing the Mass memory Discrepancy Effect are sure this has changed, and remember him as "Smokey the Bear."

The popular song from 1952 has the word "the" added, but that might just be artistic licence in order to keep the rhythm going.

To anyone under 40 this seems to not be an issue - they remember it as wee see today, "Smokey Bear". There are one or two references still around to "the", however.

Historical Events  Brands
Chick-fil-a

Exactly how was it spelt?

MMDE: Chic-fil-a

Current: Chick-fil-a

Since its founding in 1946, Americans have loved the chicken sandwiches served by the famous chain known as Chick-fil-a. But wait - have they? Many are claiming the spelling was always Chic-fil-a and has been changed somehow by the Mass Memory Discrepancy Effect.

There is understandable confusion here. If you say both versions out loud, they are similar, although the correct pronunciation of "Chic" might well escape many. Furthermore, from a marketing point of view both have merits - one is merely stating what the product is, "Chick" short for "Chicken", and the other is a way of association the product with something that is seen as cool, i.e. "Chic".

Historical Events  Brands
Volvo logo

Did the Volvo logo change?

MMDE: No arrow

Current: Has an arrow pointing North East

Those apparently experiencing the Mass Memory Discrepancy Effect remember the Volvo symbol as a simple circle, yet all references to it today show the male "arrow" has been added pointing to the upper right hand corner.

The waters are muddied with this one. On their hubcaps, the logo didn't have the arrow until 2006.

It also is interesting to note the arrow is also the symbol for iron, so any kind of sexism reference might be misguided.

On a general point, arguing that companies tinker with their brand logos is always suspect. Volvo are over a hundred years old. Their instant brand recognition is of utmost importance to them, so claiming they changed their logo when it's been out there in the public consciousness for decades, without any major fanfare, is a lot to take in.

Historical Events  Brands
Jif peanut butter

Was it ever called "Jiffy" peanut butter?

MMDE: Jiffy peanut butter

Current: Jif peanut butter

Many people swear the popular peanut butter brand we see today as "Jif" was once called "Jiffy". They appear to be experiencing the Mass Memory Discrepancy Effect.

It is also very famous as the top ingredient in what is widely known as a "Jiffy" burger sold today in many cafes and burger joints throughout the country.

Originally introduced by Procter & Gamble in 1955, the product even had a tagline which supports the original name: "Choosy Moms Choose Jif".

This is one where there could be a straightforward explanation. There is another well known peanut butter brand called "Skippy" peanut butter, so it's not too hard a stretch to see the two blurring into one in peoples memories of a generic peanut butter brand from the past.

Historical Events  Brands
Skechers footwear

Pronounced the same

MMDE: Sketchers

Current: Skechers

Search for "Skechers" footwear today and you'll find that's the spelling of all the references to the popular brand. However, those who are experiencing the Mass Memory Discrepancy Effect claim it used to be spelled as "Sketchers".

There are one or two references to the "Sketchers" spelling, but because most people would pronounce both versions the same, they could be just thinking the real English word "Sketchers" must be the correct one and have unconsciously fixed the spelling in their heads.

There are also exist genuine typos such as here and here, which is understandable with the pronunciation being the same.