Historical Events  Brands
Historical Events  Brands
Vasoline

Rhymes with Gasoline

MMDE: Vasoline

Current: Vaseline

It's been around since 1852, but how exactly is the famous skin healing petroleum jelly spelt? If you thought Vasoline is correct, with an 'o' and not an 'e' as in Vaseline, it might not be a mere false memory - you might be experiencing a Mandela Effect.

It's original name was "Wonder Jelly" and was made as a by-product of the oil from sperm whales. The usual caution to such a long-established brand applies. These companies know full well the value of a name and would never tinker with it without a very good reason - they have invested considerable time and money into them, so the last thing they want is their customers having alternative memories of their brands.

Being very used to saying it in a way which rhymes with Gasoline might have affected the idea it is spelt the same way too, yet this seems odd as it's the kind of thing which stares people in the face each morning as they open their bathroom cabinet.

Historical Events  Brands
DEA

Tricky Dicky's legacy

MMDE: Drug Enforcement Agency

Current: Drug Enforcement Administration

Formed in 1973, the DEA has been the US government's most effective weapon in the war against drugs for decades. Many people, when asked what it stands for, will say the Drug Enforcement Agency. The problem? It's never been called this - apparently it's always been the Drug Enforcement Administration.

Those experiencing this as a false memory are usually surprised to search the web and find most references show "Administration", but they can be forgiven when even some dictionary sites show both. One explanation could be the use of the word "Agency" for other government bodies, such as the CIA and the FAA, where it's always been "Agency". Officers of the DEA are also referred to as "Agents", as well.

Historical Events  Brands
Hellmanns Mayonaise

"Two l's two n's"

Current: Hellmann's Mayonnaise

MMDE: Helman's Mayonnaise

Founded in 1905 when Richard Hellmann emigrated from Vetschau, Germany to New York City and opened a delicatessen where he sold his home made mayonnaise, most households recognise this famous brand. It's for this reason the owners rarely change it once established - especially a change in spelling to the main name.

However, there is a Mass Memory Discrepancy Effect concerning this - how exactly was the famous mayonnaise brand spelled?

Some remember it differently to the way it's spelt today, but in different ways. Today we see "Hellmann's", but some remember various permutations such as "Helmann's", "Hellman's" or "Helman's". 

Historical Events  Brands
Fruit of the Loom

Missing the horn of plenty

MMDE: Logo has a cornucopia

Current: Logo has no cornucopia

Few people realise the famous "Fruit of the Loom" brand was established in 1851. Many are very familiar with it having worn their underwear at some point in their lives, but what exactly is on the logo?

If you remember a cornucopia - a horn with lots of colorful fruit pouring out of it - you may be experiencing an MMDE, because the logo today doesn't show one. 

There are many references to both versions on the internet. It seems to be an easy one to get those who have never heard of the Mandela Effect with, and are of a certain age, such as parents, who would certainly be familiar with the brand.

Historical Events  Brands
Blue Riband

Take the biscuit

MMDE: Blue Ribbon

Current: Blue Riband

Many people remember the biscuit which is today called the Blue Riband as being called the Blue Ribbon. This is even though it was called that from its origin in 1936 by Gray Dunn of Scotland, and has since been managed by Nestlé.

This particular MMDE became famous when the Daily Mail reported people as being in "shock" when news of its production was announced as being moved to Poland. This wasn't why they were surprised - it was because they "had been lied to" their whole life as they were sure it was called the Blue Ribbon bar.

Although the newspaper report has a mocking tone, this is a classic Mandela Effect and those who were being affected by it were not amused at all.

Historical Events  Brands
MacIntosh Apple

What kind of Apple?

MMDE: MacIntosh Apple

Current: McIntosh Apple

The McIntosh Apple is the national Apple of Canada, and was named in 1811, when John McIntosh discovered the unknown sapling on his farm and began cultivating and grafting the fruit from it.

Of course it's become famous for a different reason more recently, when the Apple computer company named a line of their desktops and later laptops after it - the "Apple MacIntosh".

Many people remember the spelling as "MacIntosh" all along, and there are many references to this to be found today. Are they experiencing a Mass Memory Discrepancy Effect as a simple result of people misspelling the actual fruit after having become so familiar with the computer? 

Historical Events  Brands
Cap'n Crunch

How was it spelled?

MMDE: Captain Crunch

Current: Cap'n Crunch

Here's another one on very shaky ground for the usual branding reasons. The logic is that companies can invest millions into their product branding knowing how valuable the name becomes once it's just a part of the establishment, so are very unlikely to change it without very good reason.

Some people remember the breakfast cereal seen today as "Cap'n Crunch" being spelled out fully as "Captain Crunch". Are they experiencing an MMDE?

The branding was so popular it spawned copycats such as Admiral Ahoy and Sailor Soup, but if they were really wanted to copy more the argument is they would have also used the apostrophe in the same style.

He's been around since 1963 - which way do you remember it?