James Cagney
08 Oct 2019
Tiger Woods
03 Oct 2019
Tiger Woods
15 Sep 2019
Robert Mugabe
06 Sep 2019
Vikings Horns
04 Sep 2019
03 Sep 2019
Fortune Cookies
02 Sep 2019
Quaker Oats
01 Sep 2019
Historical Events  Brands
Historical Events  Brands
Cap'n Crunch

How was it spelled?

MMDE: Captain Crunch

Current: Cap'n Crunch

Here's another one on very shaky ground for the usual branding reasons. The logic is that companies can invest millions into their product branding knowing how valuable the name becomes once it's just a part of the establishment, so are very unlikely to change it without very good reason.

Some people remember the breakfast cereal seen today as "Cap'n Crunch" being spelled out fully as "Captain Crunch". Are they experiencing an MMDE?

The branding was so popular it spawned copycats such as Admiral Ahoy and Sailor Soup, but if they were really wanted to copy more the argument is they would have also used the apostrophe in the same style.

He's been around since 1963 - which way do you remember it?

Historical Events  Brands

Did the branding change at some point?

The famous reclining chair brand had a great hook in its name - "Lay"-Z-Boy, to show you could lay down in them too. Or did it? Look today, and you'll find the brand is actually "La-Z-Boy". Did it change, or are those who remember the "old" way experiencing the Mandela Effect?

Founded in 1927, the brand has been, so to speak, part of the furniture for generations. This is always worth bearing in mind when dealing with branding changes. The business owners know only too well the value of a well-established brand name, so are unlikely to tinker with it, having invested millions over the years, without a very good reason.

This is another one which could be explained by the fact the pronunciation in both cases is identical, so some writing it down might just mis-spell it and it's that which caught on.

Historical Events  Brands

First seen 12,000 years ago

MMDE: Swastika is clockwise

Current: Swastika is anti-clockwise

The very word swastika - and image - strikes revulsion in most people who instantly connect it with the Nazis. This is unfortunate, because they appropriated it as a symbol very recently in it's long history. It can be found in Hinduism, the Roman Empire, Buddism and many other religions and cultures.

The image of the swastika associated with the Nazis was personally designed by Adolf Hitler. In his 1925 Mein Kampf, he wrote "I myself, meanwhile, after innumerable attempts, had laid down a final form; a flag with a red background, a white disk, and a black swastika in the middle."

If you ask anyone today not familiar with this Mass Memory Discrepancy Effect to draw one, chances are they'd do it with the uppermost top section rising from left to right. However, some are claiming that is the wrong way round and results in a mirror image of the one they remember. Some evidence of the "flipped" one does exist -  are these mistakes too?

Historical Events  Brands
Duracell Bunny

An epic battle of the bunnies

This is an unusual Mandela Effect in the sense that there is solid evidence for both, yet no-one seems to remember the Duracell bunny which actually came first. In fact it should be remembered much more - for example it was on the kit of the English football club Blackburn Rovers when they won the English Premiership title.

It turns out things got very nasty from a legal point of view when Duracell let the trademark elapse and Energizer picked it up, launching their own very similar version. After running with it for a few years they even ended up launching a trademark against Duracell!

All this serves as background to complicate things for the humble ordinary battery user, who if asked today, and is unaware of this Mass Memory Discrepancy Effect, would remember the Energizer bunny but be surprised to hear there was a Duracell one too.

Historical Events  Brands

Did the hyphen disappear without anyone noticing?

MMDE: &-Up had a hyphen

Current: 7Up has no hyphen

The famous 7-Up brand seems to have been around forever, but in fact only dates back to 1964. Many people remember the brand having a hyphen in the name, as in "7-Up", rather than the styling we see today with "7Up". Are they experiencing the Mass Memory Discrepancy Effect?

Searches reveal a few examples with the hypen but the argument is that these were created by other people also misremembering the styling and not examples of how it was styled everywhere back then.

The usual problem also exists with branding - these companies realise the value of the mark, and would never tinker with it without a very good reason, and if doing so would also want to benefit from the change itself, of which no record exists.

Historical Events  Brands
Oscar Mayer/Oscar Meyer

Nope, it's not Spelled "Oscar Meyer"

MMDE: Oscar Meyer

Current: Oscar Mayer

No-one argues its not pronounced MEYer, yet it's never been spelt that way.

Even their jingle where it's spelled out in the lyrics lends itself to the change.

The famous hot dog/weiner/bologna company has been going since 1883, yet those experiencing the Mass Memory Discrepancy Effect swear it used to be spelt "Meyer".

This one could just be done to the pronunciation for people not particularly paying attention to the spelling, and this being copied by others in the same frame of mind but thinking it was correct when the saw if written down that way. 

Historical Events  Brands

No colored tip anymore

MMDE: Black tip on tail

Current: No black tip on tail

Pikachu is often shown with either a red or black tip on his tail, but the official images of him today show this missing.

This Mass Memory Discrepancy Effect instance might well be the record for the number actual examples of the "incorrect" version available today. There are hundreds of examples just an internet search away, yet the Wikipedia official page shows no sign of this.

Small details like this may seem unimporant, but they serve as a great way to illustrate quickly what all the fuss is about. So many people grew up with the charaacter and remember drawing him, so for them this is a kind of childhood memory which suddenly jolted their reality.

There are some die-hard Pikachu fans who grew up drawing him and remember a plain tail - so where did the colored one come from and why is it so widespread?