Historical Events  Brands
Historical Events  Brands
Coke Zero

It's the real thing

MMDE: Coke Zero appeared on cans

Current: Coke Zero never appeared on cans

We have to be careful with this one.

Coca-Cola scrapped the brand "Coke Zero" amongst falling sales due to it's growing army of health-conscious consumers. The Mandela Effect here is the fact many remember the name "Coke Zero" actually appearing on the cans and bottles for years before this, when in fact all references today show it only showed the full name "Coca-Cola Zero".

One YouTube poster even claims he actually saw it change in front of his eyes.

Some are saying it's just the common way of abbreviating Coca-Cola, as in "fancy a Coke?", but applied to Coca-Cola Zero, so that becomes "fancy a Coke Zero?". Others are definitely not convinced...

Historical Events  Brands
Alaskan Airlines

When Santas sleigh breaks down ...

MMDE: Alaskan Airlines

Current: Alaska Airlines

Founded in 1932 as McGee Airways and currently offering 118 destinations, the famous smiling face on their tail fin cements them as a part of American/Eskimo history - but what is their name, exactly? Many swear it is "Alaskan Airllines", yet all references today show it is, and has always been, "Alaska Airlines."

Sometimes a Mandela Effect can be explained by nothing more unusual than the way our brains like to smooth out any awkwardness in speech and communication. If I were to ask you if you'd like "a apple", it's not only grammatically incorrect, it sounds more jarring than "an apple". In fact, that's the reason we now use "an" rather than "a" in situations such as this. It could be argued the same process is taking place here, except this time Alaska Airlines is not grammatically incorrect being the actual name, so we unconciously change it for the same reason as the apple example. 

Historical Events  Brands

Moving Target

MMDE: 3 red rings

Current: 2 red rings

Initially formed as Goodfellow Dry Goods in 1902, the Target logo is familiar to all. But how familiar, exactly? Some are saying the one we see today with two red and one white ring has been changed to that from one with two red, two white rings.

The usual problems with a logo changing apply. Basically, long established brands have invested serious money into them and want you to think of them as soon as you see their logo. They will never tinker with it without a very good reason, and the target one is a great example of this. 

Historical Events  Brands
Dr Martens

The Doc knows best

MMDE: Dr. Martins

Current: Dr. Martens

How exactly were the famous tough boots from the British footwear manufacturer spelt - was it Doc Martin or Doc Marten?

All records today show the spelling has remained unchanged from Dr. Martens since its formation in 1947.

As if it needed complicating any further, the founder is actually spelt Dr. Klaus Maertens, who invented the air-cushioned sole to help him recover when wounded as a soldier.

There is also a TV series called "Doc Martin" which has no connection with the footwear company, but might have contributed in some way to the misspelling confusion.  In any case, many are sure this is a Mandela Effect because they swear it used to be spelt Doc Martins.

Historical Events  Brands
Laughing Cow

Nose ring missing

MMDE: Nose ring present

Current: Nose ring missing

Do you remember the Laughing Cow having a ring through her nose? Many do, but apparently this is now a false memory because all references to her today show she doesn't.

The famous French soft cheese brand has been going since 1865 and is always a children's favourite snack. 

Those who remember the nose ring say it was golden. Others say it would be inconsistent since only male adult bulls have nose rings, although younger cow/bulls often wear them when weaning in order to discourage them from suckling.

Either way, this Mandela Effect seems to have amused someone at least!

Historical Events  Brands
Tony the Tiger

Who knows?

MMDE: Tony the Tiger has a black nose

Current: Tony the Tiger has a blue nose

Tony the Tiger: He's been around since 1952, his frosted flakes might have been Greeeeeaaaaat! but what colour was his nose? Many are saying it's only recently become a prominent blue, whereas they have a false memory of it being black - or is the Mandela Effect at play here?

Few people realise he was created as a result of a competition Kelloggs ran to find the official mascot for a brand-new breakfast cereal. Eugene Kolkey, already a well-known graphic artist, came up with the design, won the contest and he's been with us ever since.

Complete with his blue/black nose...

Historical Events  Brands

Has that staple always been right there in the logo?

MMDE: The Staples logo is all a regular font

Current: The Staples logo has a staple attached to its "L"

Some people are saying the Staples logo has changed and are claiming this is a Mandela Effect. References today show a styled staple on the "L" in the middle of their name, which is appropriate for their brand, but this seems to jump out as new to others.

Businesses, especially nationwide ones, invest millions in their brand. Every detail is carefully designed to give an immediate impression to their current and potential customers. They are very unlikely to tinker with it needlessley without a very good reason.

Nevertheless, this is being seriously discussed and is of real concern to those who feel there is more to this than just a false memory.