Historical Events  Brands
Target

Moving Target

MMDE: 3 red rings

Current: 2 red rings

Initially formed as Goodfellow Dry Goods in 1902, the Target logo is familiar to all. But how familiar, exactly? Some are saying the one we see today with two red and one white ring has been changed to that from one with two red, two white rings.

The usual problems with a logo changing apply. Basically, long established brands have invested serious money into them and want you to think of them as soon as you see their logo. They will never tinker with it without a very good reason, and the target one is a great example of this.